Client's Challenge
When three global tech powerhouses — Microsoft, HP, and Intel — came together to launch a co-branded initiative, they needed more than just a standard digital training programme. Their joint vision was bold: to engage and upskill sales teams across the globe while demonstrating the value of their integrated technology ecosystem.
The challenge? Design and deliver a six-month training programme that:
- Was branded to reflect the prestige of the collaboration
- Included engaging and interactive content for diverse audiences
- Enabled gamified learning experiences to foster healthy competition
- Delivered in-depth performance reporting and learner feedback analytics
- Integrated seamlessly with a custom-built learning platform
Participants would complete monthly learning tasks, each scored and tracked. The top performers had a major incentive: a luxury holiday awarded to the highest scorer at the end of the six-month challenge. It wasn’t just about absorbing information—it was about making learning fun, competitive, and memorable.
Our Solution
At Neon Learning, we embraced the challenge with energy and ambition, building a sophisticated eLearning solution that delivered on all fronts—from content design to technical implementation.
Engaging, Multimedia Course Content
We designed a series of interactive SCORM-compliant learning modules, one released each month over the campaign duration. Each course included:
- Embedded videos showcasing product integrations and use cases
- Interactive tasks and assessments, designed to reinforce learning and test knowledge
- A modern, fully branded UI that reflected the combined branding of Microsoft, HP, and Intel
This approach not only delivered information—it brought the content to life in an engaging, practical way that resonated with sales teams across the three organisations.
Gamification and Monthly Progress Tracking
A custom scoring system was implemented to measure user performance across tasks. Each participant’s progress was tracked over time, with leaderboards updating monthly to fuel motivation and friendly competition.
We also added user feedback prompts, allowing learners to rate each task for relevance and usefulness. This provided valuable data to the learning teams and allowed the programme to evolve dynamically based on real-time feedback.
Robust Platform Setup and Integration
In addition to designing the content, we were deeply involved in the technical deployment:
- We configured a custom learning environment using WordPress with LearnDash, enhanced by tools like Grassblade LRS and Course Builder.
- This setup ensured accurate tracking and reporting of SCORM data, capturing key insights for stakeholders on participation, engagement, and learner outcomes.
- Our team handled end-to-end platform configuration, from testing to live rollout and ongoing maintenance, ensuring the programme ran seamlessly from start to finish.
Results & Impact
The six-month initiative was a standout success:
- High Engagement: Learners actively participated, driven by the competitive format and compelling content.
- Data-Driven Insights: Monthly reporting enabled learning leads to monitor performance, identify trends, and celebrate top performers.
- Knowledge Retention: Interactive elements and real-world examples improved understanding and long-term retention.
- Global Reach: The campaign united dispersed sales teams across continents through a shared experience—proving that digital learning can truly connect global talent.
Microsoft, HP, and Intel were thrilled with the results, praising the content quality, smooth platform performance, and high levels of learner engagement. The campaign successfully combined learning with motivation, competition, and collaboration—making training not just informative, but impactful.