Client's Challenge
GoPotty, a fast-growing company based in the Netherlands, wanted to create a fun, accessible, and educational course to help users to understand the basics of potty training. Founder Elianne Leefers approached us to design an eLearning experience that would:
- Make a complex, sometimes stressful topic more approachable
- Include interactive elements to keep users engaged
- Reflect GoPotty’s brand personality — playful, helpful, and supportive
- Promote the GoPotty mobile app and guide users through its features
Our Solution
We worked closely with Elianne to bring her vision to life through a fully interactive, voice-led eLearning course that was informative, engaging, and packed with personality.
Key features included:
- Custom interactions: Learners could engage with various activities and learning checkpoints, making the experience feel hands-on and dynamic.
- Progress tracking through “saved nappies”: A unique, gamified scoring system showed learners how many nappies they had “saved” as they answered questions correctly — a fun, visual way to measure progress.
- Resource library: Quick access to supporting tools, guides, and helpful links for childcare staff
- Branded voiceover and character: Elianne’s daughter recorded the voice of Yana, a cheerful character who popped up throughout the course to offer encouragement, hints, and tips. This personal touch gave the course a warm and authentic feel.
- App promotion integration: The course introduced learners to the GoPotty app, highlighting key features and showing how it could support their potty training efforts.
The Results
The course was a hit with GoPotty’s audience, combining education with encouragement in a format that parents could genuinely enjoy.
- High engagement: The interactive design and gamified scoring encouraged users to complete the course and retain the information.
- Stronger brand connection: The use of Elianne’s daughter as the voice of Yana added a personal, relatable touch that resonated with users.
- Effective app onboarding: The course successfully introduced the GoPotty app and boosted awareness of its practical benefits.
- Scalable solution: The course now serves as a foundational tool that supports GoPotty’s growth, helping more families around the world.
GoPotty had an e-learning content challenge—we needed training for childcare staff to increase their knowledge of potty training. I was looking for an e-learning designer who could help us create a multi-content course with videos, animation, exercises, and text. The project scope was quite complex, but Neon Learning navigated it exceptionally well.
Working with Alistair was a real delight. He responded quickly, adjusted to our timeline, and always worked to deliver ahead of schedule. He’s incredibly knowledgeable about Articulate Rise and helped us refine our vision with creative, thoughtful ideas. The execution was flawless.
I’ve worked with many freelancers in my entrepreneurial life, and Alistair is one of the best. We’re thrilled with the outcome—and even more thrilled that GoPotty is already seeing the benefits.
